Common Sense Tells Us Pictures Are More Interesting
As trial lawyers, we have to provide information in the format that our jurors require. There are many studies that document why demonstrative evidence works, but we do not need a study or a book to tell us that demonstrative evidence strengthens any presentation by making it more interesting and memorable. Ms. Bailey, my first-grade teacher, was right: show-and-tell works best because everyone can see and hear your story at the same time. The show-and-tell of demonstrative evidence focuses attention, makes evidence accessible and breathes life into evidence that would otherwise be unacceptably dull and boring. That explains why grabbing a juror’s attention, much less maintaining their focus, during the reading of a deposition is nearly impossible.
About the Author
Trey Cox specializes in courtroom fights between businesses. His jury trial experience and courtroom success have earned him the distinction of being Board Certified as a Trial Advocate by the National Board of Trial Advocacy. Trey represents Fortune 500 corporations, entrepreneurs, and leading firms in a wide array of industries. His dedication to his clients and winning track record have repeatedly earned him recognition as one of the top trial lawyers in the country.
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